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Mobile Ads Out of the Box: 5 Useful Thoughts
What does the average American spend 41 minutes a day doing? Wrong, it’s playing mobile video games actually, now get your mind out of the gutter. A study by eMarketer adds to these figures, with news...
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Things to Consider When Launching Your App Globally
Our goal is always world domination. It’s not just for Bond villains anymore, in a perfect world you’d want your app to be downloaded onto every mobile device in existence. However, going global raises...
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How Much Does it Cost to Get Your Mobile App to the Top 10?
Back in 2011 whenever I attended a startup event, I inevitably met a couple of entrepreneurs raving about Angry Birds success and pitching that they too are perfectly capable to build their very own...
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Should Marketers Care About Mobile App Analytics
When it comes to gauging your brand’s place in the deep, dark mind of your audience, looking at studies that analyse how users respond to mobile apps can offer some valuable insight. Specifically, a...
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Making Mobile Advertising Better
Mobile ads – consumers can’t live with them, yet their free digital content and services couldn’t survive without them. Still, the fact that many people dislike, don’t notice or just plain ignore...
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Mobile to Claim Over Half of Search Spending in 2015
According to eMarketer, 50.1% of spending on paid search ads will go to mobile next year. The landmark tip into a majority share is expected to be followed by year-on-year increases, until 76.7% of US...
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